Study unveils need to combat digital ad spend wastage with for meticulous data management & strategic investments
Yahoo introduces Blueprint: a centralized DSP dashboard with AI optimization, audience analytics & insights
Here are the most potent marketing strategies for 2024. This will help you elevate your business levels.
Think of SMTP as a one way post office for your emails. It can send them but it can't receive them.
Discover the key to successful programmatic advertising with our comprehensive 6-step guide.
Meta and Amazon have joined forces to integrate Amazon's shopping experience into Meta's social platforms, Facebook and Instagram.
Disney+ enhances ad capabilities, showing a 35% surge in engagement since March 2023, leading in digital advertising innovation.
Paramount unveils Conduit, streamlining the connection between SSPs and the EyeQ platform for optimized ad delivery.
Omnicom has made a significant entry into the ecommerce marketplace services sector by purchasing Flywheel Digital for $835 million.
In a subtle shift, The New York Times has reinvigorated its advertising strategy by reinstating open programmatic advertisements within its mobile application, a move anticipated to enhance its ad revenue. Open programmatic advertising, known for its efficiency in digital ad…