Knowledge Base
Welcome to our Knowledge Base – a comprehensive repository designed to empower users with information, solutions, and guides. Whether you’re troubleshooting common issues, exploring FAQs, or seeking deep dives into specific topics, our Knowledge Base is here to assist. Navigate with ease, search by keyword, and tap into a wealth of knowledge right at your fingertips. Let’s embark on a journey of learning and discovery together!
Ad Exchange
An ad exchange operates as an online marketplace where advertisers seeking to display ads and publishers wanting to sell their ad space (termed as inventory) converge. Within this exchange, publishers list their available inventory, while advertisers place bids to secure that space.
Ad Fraud
Ad fraud, commonly referred to as click fraud, involves deceptive tactics where scammers artificially boost the number of impressions, clicks, or conversions for an ad campaign. Such actions drain the advertiser’s funds and unjustly profit the fraudster, often employing bots to execute this deceit.
Ad Inventory
Ad inventory, often referred to as media inventory, denotes the quantity of ad space a publisher, such as a website, possesses and is available for sale to advertisers.
Ad Network
An Ad Network, short for “advertising network,” is a platform that connects advertisers with publishers who have available digital ad space (also known as inventory). It serves as an intermediary, collecting unsold or remnant ad inventory from various publishers and offering this inventory to advertisers, often at a discounted price.
Ad Server
Ad servers provide the technological foundation enabling advertisers and publishers to oversee, deploy, and monitor ads across various advertising mediums, such as native, display, video, and more. These servers dynamically determine which ad to present on the advertising channel, factoring in relevance, targeting parameters, budget, and campaign objectives.
Audience Targeting
Audience targeting categorizes consumers into specific groups based on their interests or demographic characteristics. This method streamlines the process for advertisers to connect with more responsive audiences. Affinity segments and custom segments are notable examples of audience targeting.
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Behavioral Targeting
Behavioral targeting employs a web user’s browsing history to determine the most relevant ads for them. By utilizing behavioral data, such as the websites a user frequents or the emails they open, ads are tailored to better align with individual preferences.
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Bid Request and Response
A bid request is a code snippet that relays ad inventory specifics to the ad exchange, allowing advertisers to view available ad spaces. If an advertiser finds the inventory appealing, they can return a bid response indicating their interest.
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Brand Lift Study
A brand lift study measures the effectiveness of digital campaigns over programmatic platforms. It offers insights into the attitudes and brand preferences of individuals who have encountered the advertisements.
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Brand Safety
Brand safety is an approach ensuring that advertisements avoid placements that might damage their brand image or reputation. For instance, showcasing a children’s toy brand on a site promoting mature content would be a brand safety concern.