2024 is upon us and how you market your business this year will greatly differ from the strategies you used in the past. The marketing landscape has been transformed with the arrival of new opportunities, and I’m going to share with you the most potent marketing strategies for 2024. This will help you elevate your business levels.
Modern marketing is now categorized primarily into five areas, and I’ll delve deep into each one, suggesting the optimum strategy for each and providing actionable tips.
Starting with our first category, content marketing. If you wish to create impactful content this year and beyond, short form vertical videos are essential. Platforms such as TikTok, Instagram Reels, and YouTube Shorts should be integral to your marketing.
When TikTok gained immense popularity at the start of the pandemic, it not only resonated with house-bound viewers but also caught the attention of other social media platforms. Instagram was inspired by TikTok’s success and aimed to incorporate similar video formats. CEO Adam Rosari announced in 2022 that Instagram was no longer solely a photo-sharing app, given the intense competition from TikTok. Hence, Instagram adopted full-screen, immersive, mobile-first videos.
In response, YouTube introduced Shorts. When introduced these new features were approached with skepticism, this year it’s evident that short form videos are here to stay. They are your best bet for achieving high engagement levels and making an impression on your target audience.
Although you may worry that such content primarily attracts Gen Zers, this is not the case. TikTok’s user base is gradually aging, with 53% of users over the age of 30. Posting the same videos as reels on Instagram can reach a more mature audience.
To maximize results, I’ll share what you need to post and when.
Studies indicate that to truly grow on these platforms, you need to post at least one video daily. Daily reels, for example, can significantly increase your follower count.
For those wondering about the feasibility of daily video posting, it need not be as daunting as it seems. High production value isn’t necessary. There are several types of videos that require minimal planning and effort.
Search Engine Marketing (SEM)
Our next category is search engine marketing. To be found in search this year, it’s essential to adapt to Google’s new Helpful Content Update. The update focuses on content written for people, rather than optimized for algorithms. To rank well in Google search, you need to create a complete, helpful content that answers user queries.
Social Media Marketing
Let’s move on to social media marketing, which is now focusing on user-generated content. Influencers are trusted by 61% of viewers, compared to only 38% who trust content from businesses. This presents a significant opportunity for 2023, especially with platforms like TikTok’s Creator Marketplace. You can find suitable influencers, negotiate terms, and get started all within the platform.
Despite not being the latest trend, email marketing remains the most profitable marketing category with a 42 times ROI on average. Obtaining your ideal customer’s email addresses is crucial for this strategy’s success. Interactive lead magnets are instrumental for this strategy.
Lastly, pay-per-click (PPC) marketing is a game-changer in paid advertising. Being omnipresent or appearing everywhere online simultaneously has now been made incredibly easier thanks to Google’s new campaign type, a strategy which deserves its own video. Don’t miss out on this fantastic opportunity to expand your online presence at a fraction of the usual Google Ads cost.