ANA Study Reveals Critical Inefficiencies in Programmatic Media Spending
Study unveils need to combat digital ad spend wastage with for meticulous data management & strategic investments
Sam Adai
Blueprint by Yahoo: Reshaping Ad Campaigns with Advanced AI Tools
Yahoo introduces Blueprint: a centralized DSP dashboard with AI optimization, audience analytics & insights
2024’s Game-Changing Digital Marketing Methods: 5 Strategies You Can’t Miss
Here are the most potent marketing strategies for 2024. This will help you elevate your business levels.
What is SMTP (Simple Mail Transfer Protocol)?
Think of SMTP as a one way post office for your emails. It can send them but it can't receive them.
Mastering Programmatic Advertising: A 6-Step Guide
Discover the key to successful programmatic advertising with our comprehensive 6-step guide.
Shop with Ease: Meta Integrates Amazon Shopping into Facebook and Instagram
Meta and Amazon have joined forces to integrate Amazon's shopping experience into Meta's social platforms, Facebook and Instagram.
Disney+ Amplifies Advertising Capabilities Following Success of Ad-Supported Tier
Disney+ enhances ad capabilities, showing a 35% surge in engagement since March 2023, leading in digital advertising innovation.
Paramount Launches Conduit to Improve Programmatic Sales
Paramount unveils Conduit, streamlining the connection between SSPs and the EyeQ platform for optimized ad delivery.
Omnicom Acquires Flywheel Digital: A Strategic Move in the Ecommerce Marketplace Arena
Omnicom has made a significant entry into the ecommerce marketplace services sector by purchasing Flywheel Digital for $835 million.
Enhancing Revenue Streams: The New York Times Revives Open Programmatic Ads in Mobile App
In a subtle shift, The New York Times has reinvigorated its advertising strategy by reinstating open programmatic advertisements within its mobile application, a move anticipated to enhance its ad revenue. Open programmatic advertising, known for its efficiency in digital ad…