ANA Study Reveals Critical Inefficiencies in Programmatic Media Spending
Study unveils need to combat digital ad spend wastage with for meticulous data management & strategic investments
Category Programmatic
Blueprint by Yahoo: Reshaping Ad Campaigns with Advanced AI Tools
Yahoo introduces Blueprint: a centralized DSP dashboard with AI optimization, audience analytics & insights
Mastering Programmatic Advertising: A 6-Step Guide
Discover the key to successful programmatic advertising with our comprehensive 6-step guide.
Disney+ Amplifies Advertising Capabilities Following Success of Ad-Supported Tier
Disney+ enhances ad capabilities, showing a 35% surge in engagement since March 2023, leading in digital advertising innovation.
Paramount Launches Conduit to Improve Programmatic Sales
Paramount unveils Conduit, streamlining the connection between SSPs and the EyeQ platform for optimized ad delivery.
Enhancing Revenue Streams: The New York Times Revives Open Programmatic Ads in Mobile App
In a subtle shift, The New York Times has reinvigorated its advertising strategy by reinstating open programmatic advertisements within its mobile application, a move anticipated to enhance its ad revenue. Open programmatic advertising, known for its efficiency in digital ad…
ZoomInfo & The Trade Desk: Easing B2B Programmatic Advertising
Database software firm ZoomInfo is collaborating with demand-side platform (DSP) The Trade Desk. This partnership will empower B2B marketers to purchase ads programmatically, offering more expansive and precise targeting options, all in the pursuit of increased revenue. ZoomInfo is renowned…